Ronson writes with a light self-deprecating humor, but the topics he writes about are often deadly serious. One of the most touching aspects of these articles and interviews is that he clearly wants his subjects to like him and to get along with him, even when he is interviewing borderline psychopaths, cult leaders, and con-artists. This is a man who can interview people as offensive as the two rappers from Insane Clown Posse and come away with the conclusion that the two men suffer from clinical depression.